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Our Purpose

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Our mission is to inspire a better mobile industry; one that's great for people and cares for our planet.


felix came to life in November 2020 with the aim to create value-led, affordable mobile plans that maintain a commitment to keeping the planet front of mind.

Being a digital-first brand, we've reduced telco friction points along the way, while evolving our technology and ensuring we've limited our impact where we can.

Our phones are hiding a secret. Every year, the data centres and mobile towers that support our phones emit close to 1,000,000 tonnes of CO2 - that's the same carbon as 386,000 passenger cars being on the road for a year!

So we came up with a plan

To do better by our customers by doing better by the planet.

Our 2022 impact highlights

Recertified our carbon neutral status

Offsetting 2751 tonnes of CO2, the same amount of carbon captured by approx. 280,000 eucalyptus trees in one year.

Launched an eSIM purchase journey

Helping our customers switch over easily, with 35% less plastic year on year (directly related to orders placed using an eSIM).

Donated one million trees

With a new ambitious goal to plant another million trees by the end of 2024.

1,618,905 trees

donated by our community
0%

2,000,000 trees

is our goal

Our sustainability report in focus

Read our 2022 highlights and how we've contributed to our purpose last year in our Sustainability Report.

Read report
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Recycle your mobile phone

We proudly partner with MobileMuster to help you recycle your old phones, with over 95% of the materials being able to be recovered in the process.

More on MobileMuster

Our trusted partners

One Tree Planted logo
South Pole logo
Climate Active network member logo
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