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Our Purpose
Our mission is to inspire a better mobile industry; one that's great for people and cares for our planet.
felix came to life in November 2020 with the aim to create value-led, affordable mobile plans that maintain a commitment to keeping the planet front of mind.
Being a digital-first brand, we've reduced telco friction points along the way, while evolving our technology and ensuring we've limited our impact where we can.
Our phones are hiding a secret. Every year, the data centres and mobile towers that support our phones emit close to 1,000,000 tonnes of CO2 - that's the same carbon as 386,000 passenger cars being on the road for a year!
So we came up with a plan
To do better by our customers by doing better by the planet.
Certified carbon neutral by Climate Active
Powered by 100% renewable electricity
One tree planted for every month you're on felix
Our 2022 impact highlights
Recertified our carbon neutral status
Offsetting 2751 tonnes of CO2, the same amount of carbon captured by approx. 280,000 eucalyptus trees in one year.
Launched an eSIM purchase journey
Helping our customers switch over easily, with 35% less plastic year on year (directly related to orders placed using an eSIM).
Donated one million trees
With a new ambitious goal to plant another million trees by the end of 2024.
1,391,207 trees
2,000,000 trees
is our goal
Our sustainability report in focus
Read our 2022 highlights and how we've contributed to our purpose last year in our Sustainability Report.
Recycle your mobile phone
We proudly partner with MobileMuster to help you recycle your old phones, with over 95% of the materials being able to be recovered in the process.
Our trusted partners
Switch for the value, stay for the trees
