Our Purpose

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Our mission is to inspire a better mobile industry; one that's great for people and cares for our planet.

felix came to life in November 2020 with the aim to create value-led, affordable mobile plans that maintain a commitment to keeping the planet front of mind.

Being a digital-first brand, we've reduced telco friction points along the way, while evolving our technology and ensuring we've limited our impact where we can.

Our phones are hiding a secret. Every year, the data centres and mobile towers that support our phones emit close to 1,000,000 tonnes of CO2 - that's the same carbon as 386,000 passenger cars being on the road for a year!

So we came up with a plan

To do better by our customers by doing better by the planet.

Our highlights

2 million trees planted

We officially reached our milestone of donating 2 million trees in June of 2024!​

Multi-award winning

We're proud to have won Finder Prepaid Mobile Provider – High Data Award (2024), three Finder Green Awards (2023) and the WhistleOut Sustainability Award (2023). 

Supporting Australia's Koalas

We're helping koalas in Northern NSW with 138,000 trees donated, and a $6,000 donation to the Eastern Forest Nursery.

2,012,133 trees

donated by our community

5,000,000 trees

is our goal

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Our trusted partners

One Tree Planted logo
South Pole logo
Climate Active network member logo
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